Craig brings to your project over two decades as an in-house editor at Penguin Random House, publishing bestselling and award-winning nonfiction, with a history of developing successful marketing and publicity strategies. He has particular interest in the areas of investigative nonfiction and true crime; psychology, health and popular science; economics, business and big idea nonfiction.

In particular, journalists, academics and other specialists looking to package their extensive knowledge base, research and experience for a popular readership will be able to refine their pitches and projects with the advice, insight and guidance Craig provides.

With Lucinda Literary, he is developing a select list of thought leaders and innovators who bring unique and challenging perspectives to the world of books.

After beginning her career as an editor in academic publishing and briefly serving as a children’s librarian, Kelly joined Lucinda Literary to begin building a list in adult practical nonfiction, specifically in the categories of health and wellness, spirituality, and popular science. She selectively takes on children’s and gift books/decks in the same areas.

A certified yoga teacher, Kelly is drawn to representing authors who seek to educate and empower those curious about what it means to live in alignment with their values. She is looking for PhDs and journalists who want to share their research with a general audience, as well as established thought leaders and influencers seeking a new medium through which to connect with their existing audiences.

Kelly holds a master’s degree in publishing from Drexel University and splits her time between Philadelphia and Seattle.

With over fifteen years of experience in corporate and agency publishing, Lucinda serves both sides of the literary and business worlds.

Lucinda began her publishing career in the Publicity Division of HarperCollins, where she assisted on the campaigns of Stephen Dubner and Steven Levitt (Freakonomics) among other New York Times bestselling authors. She then went on to work in Scholastic’s Marketing Partnerships Division, where she helped to develop and sell custom publishing programs to a variety of Fortune 500 companies and global nonprofits. She began her literary representation career at Fletcher & Company, where she also acted as a marketing consultant to Gretchen Rubin, among others.

Today, she represents authors writing in the categories of business, health, lifestyle, popular science, narrative nonfiction, memoir, and upmarket fiction, including New York Times bestselling author Susan Peirce Thompson (Bright Line Eating), Jake Wood (Once a Warrior), Cait Flanders (The Year of Less), Chris Bailey (The Productivity Project; Hyperfocus), Paul Jarvis (Company of One), and the new work of New York Times bestselling author of The Nanny Diaries, Nicola Kraus.

Today, Lucinda enjoys teaching writers of all stages to improve their query packages and find their big idea. She is the author of Get Signed: Find An Agent, Land a Book Deal, and Become a Published Author, published with Hay House in February of 2024.

Liz Morrow is an author, ghostwriter, collaborator, and thought partner for entrepreneurs, leaders, industry experts, and high-net-worth individuals. She has been writing professionally for over ten years, sold book proposals for multiple six figures, and published with “Big 5” publishers. At the start of her career, she worked with author and entrepreneur Jeff Goins, helping him build and develop his boutique agency.
Some of her notable clients and collaborations include Stu McLaren, Natalie Ellis, Lucinda Halpern, Casey and Meygan Caston, Dr. Lisa Koche, Grant Baldwin, Pat Flynn, and Sarah Williams. She’s written books for Penguin Random House, Hay House, HarperOne, HarperCollins Leadership, Bloomsbury, and Baker Books.

Liz is the author of Hungry Authors: The Indispensable Guide to Planning, Writing, and Publishing a Nonfiction Book (Bloomsbury) and hosts the weekly writing podcast, Hungry Authors, with her business partner and friend, Ariel Curry. Her specialty is nonfiction, specifically personal and professional growth and development books.
She is especially skilled at helping subject matter experts and those with an interesting story, identify their goals, clarify their message, and write a book that connects with the audience it's meant to. Her favorite projects are those that expand her knowledge and introduce her to inspiring authors.