Marketing and Publicity Mini-Course for Writers
An Online Course for Writers of all Genres
Learn how to build your author platform and create a stellar book marketing package based on the elements agents and publishers are looking for—today and always.
In this course, you'll learn the book marketing and publicity strategies that will help drastically increase your chances of convincing agents, publishers, and most importantly, readers, that you have what it takes to publish a book.
$147
Purchase the Marketing and Publicity Mini-Course for Writers
Includes 1+ hour video presentation and interview with guest PR expert and 4 downloadable book marketing resources curated for writers
No matter where you are in the publishing process—just toying with a book idea, ready to query agents, or still writing a proposal or manuscript—whether you are beginning to build a platform or just looking to grow yours—this course will leave you informed, confident, motivated, and supported.
In this jam-packed training intended to accelerate your marketing efforts, you will discover:
01
Best Practices
The best practices for building your email list.
02
Social Media
Tried and true strategies for increasing your social media following.
03
Networking
Creative ways you can begin building your readership right now.
04
Pitching
Proven ways to pitch the media successfully.
05
Lead Magnets
What sort of resources (especially free ones) or people you'll need on your team.
Every agent and publisher is asking these questions:
Who is the audience for this book?
Who and how is this author currently engaging that audience?
Most writers don't have a convincing answer to that question—but only because they lack the information and tools.
This online course includes all the resources you need to succeed, such as:
- A video presentation curated by Lucinda Halpern, New York literary agent and author of Get Signed
- An insight-packed interview with Moshe Schulman, President of Schulman PR, Inc.
- Access to sample book proposals from authors that received book deals from Big 5 publishers
- A downloadable Marketing Plan Template, which can be inserted into your book proposal
Purchase the Marketing and Publicity Mini-Course for Writers at $147
Meet The Experts
Lucinda Halpern
NYC Literary Agent and Author of Get Signed
Lucinda Halpern is a literary agent and the founder of Lucinda Literary, based in New York. She has worked with all major publishers, including Penguin Random House, Simon & Schuster, Macmillan, Hachette, and Scholastic, and currently represents New York Times and internationally best-selling authors in the categories of business, personal growth, popular science, narrative nonfiction, memoir and fiction. Her classes and coaching programs have been taught to hundreds of writers worldwide, and became the inspiration for her new book Get Signed: Find an Agent, Land a Book Deal, and Become a Published Author (Penguin Random House).
Moshe Schulman
President of Schulman PR, Inc.
Moshe Schulman has written for The New York Times, Chicago Tribune, The Atlantic, The Rumpus, Ravishly, The Forward, Tablet Magazine, and elsewhere. He has been a featured storyteller on The Moth Radio Hour, The Moth Podcast, and NPR. His story "Then You Will Know" is featured in the New York Times Bestselling book All These Wonders
What Writers Say about Our Courses
"Lucinda reviewed my online presence herself, providing actionable suggestions and insider dos and don'ts. And while it's difficult to put a price tag on my diminished sense of overwhelm, the bespoke direction I received from Lucinda, not to mention the library of takeaways I now have access to, the Marketing and Publicity [Course] Session for Writers was worth every minute and penny."
—Stephanie Hlavin, Memoirist
“As a content marketer and aspiring author, I'm a big fan of Lucinda's workshops. In her recent half-day marketing seminar, though I've been a marketing leader for over a decade, there were vital elements I was missing that I learned. She provided helpful and tangible feedback for my business so that I could improve my lead generation, and the guest speakers were also top-notch. Best of all, she provided guides and examples afterward. I highly recommend it if you want to take your book writing and marketing abilities to the next level.”
— Alicia Garibaldi, Podcaster and Self-Help Writer
"Lucinda's workshops and courses are indispensable for aspiring authors. Her marketing workshop offers invaluable insights and practical strategies, empowering authors to strengthen their platform, impress agents, and secure a book deal. Highly recommended!"
— Anonymous, Memoirist
"I beyond recommend making this investment in your journey to published author."
— Anonymous, Essayist and Memoirist
FAQs
Is this course exclusively for nonfiction writers?
Anyone can take this who wants to learn about marketing, but the course was created with nonfiction writers in mind, so they will especially benefit.
Do I already have to have written a book?
Not at all! Anyone at any stage of the writing process, whether you only have an idea in the works or whether you have a fully written book, will benefit from taking this course.
Can I access this course more than once?
Of course! Upon purchase, your can view this course as many times as needed. Your purchase provides lifetime access.
Is this course live?
This course is prerecorded and is available to view online.
Can I get the downloadable resources without registering for the course?
The takeaway materials are part of the course. Therefore, you would need to register to access the entire course to download the resources.
Do I have to take this course in one sitting?
You do not need to complete the course all at once. You can take it at your own pace, for as long as your want, and as many times as you wish.
Is there anything I should have prepared before taking this course?
Nope! You can begin without any needed prep.
Is this course beginner or advanced?
This course is recommended for beginners, but advanced writers will also benefit from the information shared in the program!
Purchase the Marketing and Publicity Mini-Course for Writers at $147
This online course is a part of Lucinda Literary's Educational Services.
Lucinda Literary provides exclusive educational services that are part of Lucinda Literary's Educational Division. These services are designed to provide writers of any genre industry insights, best practices, and expert guidance to help strengthen their book projects. Participating in our programs does not guarantee an offer of representation or a later publishing deal, as our educational division is separate from our agency.
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